Last week, the IAB Internet Advertising Revenue Report stated that U.S. online advertising is thriving. In fact, it is up 11.3% in from the first six months of 2009. Approximately $12.1 Billion was spent on web advertising from Jan-June of 2010, and up 13.9% from the second quarter of 2009. Not surprisingly, this is the [...]
Continue reading about Over $12.1 billion spent on online advertising in the first 6 months of 2010!
The market share results for September 2010 have come out and there was a bit of a surprise in store. The Bing Yahoo alliance celebrating their first full month of collaboration actually lost a little ground during the month of September. The two search engines, both powered by Microsoft Bing engines lost a total of [...]
Continue reading about Bing loses market share back to Google… temporarily
Google has launched an optimization course for its search engine. The tutorial is also available on DVD. The four-hour course covers several topics, including identifying test pages and analyzing reports. “Advanced topics like sample size calculation, Google Analytics integrations and dynamic page testing are also covered among a wide variety of conversion optimization and testing [...]
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